Max
oRozco

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MultiDisciplinary Applied Research

Quantitative & Qualitative Tech

UX/UI Exploration of Emerging Technologies

Deepfake and Emotional Valence - Personas before Personas was a thing

About me

I’m Max Orozco, a designer and creative technologist exploring human centered applications of engineering with particular interest in media, human performance, healthcare, and sports.

My background is in academic neuroscience where for 7 years I used MRI techniques to discover new insights into the developing brain. Balancing the scientific & artist mind, I 3D printed and visualized my brain in the early Oculus DK2. During graduate school I developed Ready Teddy, a VR exposure therapy tool to prepare young children for an MRI.

Since 2021 I have been driving Emerging Technology for Red Bull. From strategy to execution I lead the team responsible for securing funding, hiring on R&D, and emerging technologies pipelines at Red Bull. My team are the subject matter experts to inform the company on all consumer facing digital properties that involve XR, AI, Voice, Synthetic media, and any novel technology that propels the brand forward.

2x Emmy nominated, we have propelled the brand forward with amazing digital products.

Utilizing Computer Vision, Augmented/Virtual Reality, Deepfakes, IoT, GEN AI and other Neural Nets, my work focuses on human computer interaction, optimizing human performance, and creative problem solving.