emerging technologies product & Applied Research
Computer Vision Pose Estimation
Virtual Reality Pediatric MRI
Deepfake and Emotional Valence - Personas before Personas was a thing
About me
I’m Max Orozco, a builder and creative technologist exploring human centered applications of engineering with particular interest in media, human performance, healthcare, and sports.
My background is in academic neuroscience where for 7 years I used MRI techniques to discover new insights into the developing brain. Balancing the scientific & artist mind, I got started in XR when I 3D printed and visualized my brain in the Oculus DK2. During graduate school I developed Ready Teddy, a VR exposure therapy tool to prepare young children for an MRI which is still in use in hospitals and research settings across the globe.
Since 2021 I have been driving Emerging Technology for Red Bull. From strategy to execution I lead the team responsible for securing funding, hiring on R&D, and emerging technologies pipelines. My team are the subject matter experts to inform the company on all consumer facing digital properties that involve XR, AI, Voice, Synthetic media, and any novel technology that propels the brand forward.
AWARDS & earned media
Sports Emmy Nomination (2024) Erzbergrodeo AR- Outstanding Digital Innovation
Augmented World Expo 2023 - Qualcomm Keynote - Accelerating the XR Industry
Sports Emmy Nomination (2022) Rampage AR- Outstanding Interactive Experience - Event Coverage
New Venture Seed Competition (2021)
Blackstone LaunchPad Fellowship and Competition (2020)
Entertainment Technology Center: Immersive Media Challenge (2019)
Medical Capital Innovation Competition: 1st Prize Collegiate Division (2019)
Honors
Serious Play Conference Gold Medal, Healthcare (2021)
Oculus LaunchPad Cohort (2019)
MIT Media Lab (2018)
Ready Teddy preparation and measurement tool for MRI
I built Ready Teddy, a MRI simulation and data analytics tool, to prepare people for the scan and provide insights into image quality. From ideation to customer discovery, patent applications to branding identity, Ready Teddy has been a PhD in product development, human computer interaction, and business.
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Education
University of San francisco, California
B.A. Psychology
University of Southern California, California
M.S. Integrated Design, Business and Technology